ASOS & Way out West 2016
As ASOS was one of this years official sponsors of Scandinavia’s largest music festival, RMPR arranged several spectacular activations and events throughout the festival. A press lunch was held at an extravagant rooftop terrace, where 30 of the most influential bloggers and influencers worldwide attended. By the ASOS booth at the festival area, 33 000 festival goers were invited to a get their festival photos taken by professional photographers, get their hair braided, bear and eyebrows glittered by handpicked stylists and their future told by one of Sweden’s most talanted tarot card reader. Along with outstanding music performances such as Zara Larsson, Grace Jones and The Libertines, RMPR has accomplished their mission to arrange an amazing and excellent executed weekend for ASOS in Gothenburg.